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The Girls Mean Business™ Podcast
Ten minutes or less, every weekday, on the real stuff of running a small business.
The Girls Mean Business has been supporting women in business since 2011. Claire Mitchell is a marketing and business coach with over 25 years of experience - she's built her own businesses, made plenty of mistakes along the way, and helped thousands of women build theirs. So the conversations are honest, practical, and always feel like a chat rather than a lecture.
Marketing, money, pricing, confidence, visibility, productivity - and the everyday stories that remind you you're not on your own with any of it. Perfect for the commute, the school run, or a quiet ten minutes with a cup of tea.
Episodes
17 episodes
17. The Fastest Way to Get Better at Anything
Chloe's German A-level speaking exam is in a few weeks and she's scared. So instead of more revision, we booked five days in Düsseldorf. In this episode I'm talking about why we're going, what we've got planned, and the two lessons ...
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9:27
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16. Rick Astley, Gabrielle and Your Business
I went to see Rick Astley in Newcastle and came home buzzing. Sold-out crowd. Mostly people our age and older, all absolutely loving it. Gabrielle was on before him and was brilliant, and the whole night just had a really good feel ...
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7:26
15. Done makes money. Perfect doesn’t
There are things in your business right now that are costing you money. Not because they’re bad, or because they won’t work. Just because they’re not finished. In this episode, Claire talks about all the half-done things...
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5:25
14. "I Need You To Do It Cheap"
“I need you to do it cheap because I haven’t got much of a budget.” Claire overheard this in a coffee shop last week… and knew exactly how that story ends. In this episode, she talks about pricing, undercharging, and why...
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6:56
13. The Easiest Sales You’re Not Making
When did you last contact your existing customers? Not to answer a question or chase a payment. Actually contact them. Tell them something new. Remind them you exist. Let them know what else you do. Because if t...
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6:59
12. The Curse of Knowledge
Have you ever looked at your website or social posts and thought, “This makes total sense”… but no one’s buying? It might not be your offer. It might not be your pricing. It might be how you’re explaining what you do. ...
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6:07
11. Listen to This if You Hate Selling
A lot of women are brilliant at what they do… and absolutely terrible at telling people about it. In this episode, Claire talks about selling, and why so many good business owners freeze when it comes to promoting their work, puttin...
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5:57
10. How to raise your prices without losing your best customers
Most people know they need to put their prices up. They've known for months. The problem isn't knowing - it's the fear of what happens when you actually do it. Claire shares what really happens when you send that email, and why it's almost neve...
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7:12
9. The Hidden Cost of Being the Cheapest in Your Market
Being the cheapest option feels like a safe strategy. Fewer objections, more bookings, right? Claire breaks down what you're actually trading when you price low - and why the real cost has very little to do with money.
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8:12
8. You’ve Got Too Many Things On the Go
If it feels like you've been busy for weeks but nothing has actually moved, this episode is probably why. Claire talks about what happens when you've got too many things competing for your attention at once - and why the answer is almost never ...
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7:06
7. Why Your Price Feels Expensive to Some People and Completely Fine to Others
In this episode, I’m talking about pricing for small business owners and why something can feel expensive to one person and completely fine to another. Using simple real-life examples (including a £300 cycle helmet and buying flower...
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7:10
6. Why People Love What You Do...But Don't Buy
You know when someone sees what you offer, thinks “that looks really good”… and then doesn’t buy? In this episode, I talk through exactly what’s going on there, using something that happened to me yesterday (and I catch myself doing...
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Episode 6
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7:49
5. Mona the Upselling Queen
Nearly ten years ago, there was a little boutique in Darlington run by a woman called Mona. I only ever went in for one thing… …and somehow always came out with a full outfit. Shoes, necklace, sometimes a bag...
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Episode 5
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8:17
4. The Most Expensive Dog Bed In Yorkshire
A little story about Meggie and her favourite spot in the office… and why she refuses to stay there when something better comes along. It got me thinking about how often we stick to the plan in our businesses, even when there’s some...
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Episode 4
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10:16
3. Why Does Their Business Look Easier Than Mine?
Why does everyone else’s business look so much easier than yours? You know the feeling. You’re scrolling, and it looks like other people are constantly showing up, posting, selling… and it all just works. Mea...
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Episode 3
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6:42